Nov
27
New Sugar and Spice Style
Filed Under New Obsession
Seriously, I have nowhere to put this thing, am not sure how often I would use it, and would most likely be annoyed to have to flip through each book to search for a recipe. However. THAT IS THE POINT!
Don’t believe me? Just ask Philippe Starck. Sometimes form is the function, and sometimes that function is just about being so cool! Especially in a postmodern era, like now. (Don’t get me started. That’s another blog post all together.)
To continue. Sugar and Spice is a novelty cake-gift box, containing sixteen small books filled with dessert recipes. Each book contains twenty recipes accompanied by vivid, colour photographs; with two titles on both sides to every cover, such as, “Lemon,” “Lime,” “Chocolate,” “Vanilla.”
Recipes can be browsed by theme, via titles, or researched through a 5″ x 7″ size-ish loose card, which comes with the cake box, indexing all the recipes of the sixteen books. (You know who would be the first to lose this pragmatic piece of paper!)
I must admit. The index seems like a bit of restraint on the publisher’s behalf, who got sold on cool, and then somewhere down the line, considered to help the buyer out. The publishing spoon-feeding, if you will, merits many a cliché (how many can you count in this post?) including, too little, too late; go big or go home. It relegates the fantastic book-packaging design into a box of books instead of an interesting piece of design.
Don’t believe me? Just ask Philippe Starck. His Juicy Salif lemon squeezer doesn’t come with instructions. That’s because Stark knows, in this day and age, it’s not about squeezing the cool out of you, it’s about squeezing it into you. One lemon, one lime; one chocolate, one vanilla at a time.
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I agree that is cool.
It would make a really cool game to just pick a book at random and no matter what book and what page it is you have to make it.
AH…when I use to have time to bake! I am not even baking Christmas cookies this year…the horror!