Nov

24

Meet the Flushers

Filed Under Product Whore 

Fruity Blush

No woman can deny the allure of packaging when shopping for cosmetics. The makeup mainstays (I’m not talking about Dior Mascara Flash for hair here; oh dear God, no) come in a variety of compacts and boxes, which in some cases, become keepsakes and collectibles. Some women are attracted to the sleek minimalism of NARS eyeshadow palettes. Other women love the lab look of Prescriptives foundations. The all-things-French of T. LeClerc powders. The art nouveau stylings of Lipstick Queen lip sheers. Even the utilitarian chic of Carmex balm.

Me, I tend to love anything that’s bold and graphic. Type and colour. Simple and seductive. Far from gimmick and girly-girl. Just plain glamorous.

The blushes from U.K.-based line, Aura Cosmetics entirely addresses my sense and sensibility. The blushes are contained in black boxes with pink, red, and yellow cherries illustrated as silhouettes. A justified sans-serif font frames the cherry pictorail, top to bottom. A small cutout window displays the colour of the blush, set in a clear-blue compact. (A pool of powder perfection!)

As if to reinforce the graphic minimalism of the packaging, Aura Cosmetic founder Rebbeca Merrifield, has only launched the Line with three blush colours; from top to bottom, Peach Fizz, Pink Apple Blossom, and Cherry Bombe. The blushes are a precise range of pinks complimentary to every skin tone. Exemplary basics evident by the striking package design.

Information about the designer responsible for the branding of Aura Cosmetics can be found on the website in the “Links” Section. It is a must see! (JCCI features the work of graphic designer Jenny Campbell-Colquhoun. A diverse portfolio showcases projects in print where logos are eclipsed by strong photography art direction and whimsical type studies.)

In Canada, a closer look however can be had at Pir Cosmetics–a mainstay for flushed women of every taste–where the Aura range is sold and cosmetic packaging of all kind, is available to behold.

Comments

One Response to “Meet the Flushers”

  1. JM on November 24th, 2008 8:14 pm

    Do you like the classic pink & green Maybelline mascara?
    How about the silver (chrome?) bamboo Clinique lipstick?
    And have you seen the display at Holt’s for Estee Lauder Turbo Lash? That thing looks like mascara on a Dremel!
    Can you tell I like this topic?!

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